Self-Publishing Skills: Building an Author Platform and Influencer Outreach

For indie authors, building a robust author platform and engaging in influencer outreach is more than just a marketing strategy – it’s the lifeblood of their success. In today’s saturated literary world, the ability to connect with readers and influencers directly can make all the difference. An established author platform acts as a stage where a writer can showcase their unique voice, create a loyal following, and cultivate a sense of community. Meanwhile, reaching out to influencers – be it bloggers, reviewers, or fellow authors with established followings – offers invaluable exposure and credibility. These partnerships help amplify a book’s reach, turning what might have been a quiet release into a vibrant conversation. The power lies not just in writing a great story, but in ensuring that it’s seen, shared, and discussed by the right people.Come over to the Business Book Bites Podcast to hear me talking about these subjects.